Bulletproof - The Remix

Web Design

Brief

Assigned by Bulletproof branding agency, this project aimed on  developing a brand’s name and the products/services it offered.

How can Hip-Hop lyrics inspire a brand’s identity and help bring it to life across multiple touchpoints?

Concept

Hitting from the social awareness of Hip-Hop, I decided to take a hot topic, climate change, and focus on a lesser known impact. From the Lyrics "So break out the champagne, POP the cork the year's 88, the town New York the crowd is Loud and everything's okay."

Solution

Inspired by neon lights typical of Hip-Hop venues, which I connected to the bioluminescent life forms, I decided to go for a vibrant exhibition - The Twilight Zone tells people about this unique part of nature.

Concept Evolution

Hip-Hop is more than a form of music. It addresses current issues. The lyrics I started with are the opposite of our concerns today, so I turned 180 degrees and examined what we are worrying about today.

Delving down to find something that nobody thinks about, I came across the problems of the food chain in the Oceans, and the bioluminescent life at the base of it.

Concept Evolution

Hip-Hop is more than a form of music. It addresses current issues. The lyrics I started with are the opposite of our concerns today, so I turned 180 degrees and examined what we are worrying about today.

Delving down to find something that nobody thinks about, I came across the problems of the food chain in the Oceans, and the bioluminescent life at the base of it.

Development

Development

Drawing from the immersive and boundary-pushing nature of TeamLab's interactive experiences, I explored the emotional and impactful potential of supergraphics in exhibition design.

To tie bioluminescence to my exhibition, I took illustrations of them, reduced them to their most simple form, and transformed them into neon lights using Photoshop.

Drawing from the immersive and boundary-pushing nature of TeamLab's interactive experiences, I explored the emotional and impactful potential of supergraphics in exhibition design.

To tie bioluminescence to my exhibition, I took illustrations of them, reduced them to their most simple form, and transformed them into neon lights using Photoshop.

Promotional Materials

Continuing the neon theme and the “why” of the exhibition, I created slogans tied to bioluminescence and bound it all together in signs and posters where everything is fluorescent. I also created a merchandising take-away for the exhibition - a notepad for people to write down their thoughts and emotions triggered by my exhibition.

Activation

Activation

The billboard and museum banners work together to spark curiosity and set the tone for the exhibition. While the billboard evokes mystery and wonder to draw people in, the banners inside the Tate use bold visuals and colors to highlight the exhibition and guide visitors toward the featured artworks.

The billboard and museum banners work together to spark curiosity and set the tone for the exhibition. While the billboard evokes mystery and wonder to draw people in, the banners inside the Tate use bold visuals and colors to highlight the exhibition and guide visitors toward the featured artworks.

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