100 Proof - the Remix

Exhibiton

How can you develop a brand name and its product or service, bringing it to life across multiple touchpoints using Hip-Hop lyrics as inspiration?

Drawing from the social awareness of Hip-Hop, I chose to tackle the hot topic of climate change, focusing on a

lesser-known impact. Inspired by bioluminescent life forms and their connection to the neon lights typical of Hip-Hop venues, I decided to create a vibrant exhibition to showcase this unique aspect of nature.