Volunteer Graphic Designer
Visual Identity / Editorial / Illustration
Overview
Freelance collaboration supporting the foundation’s fundraising and outreach across Switzerland. I designed print and event materials including place cards, activity maps, fundraising brochures, annual leaflets, activity reports, St Moritz FIS Para Alpine Ski World Cup event assets, custom illustrations and seasonal sponsorship packaging.
Concept
Together, these projects strengthen a consistent, multilingual visual identity that reaches thousands of participants, donors, and partners each year.
FIS Para Alpine Ski World Cup – St. Moritz 2025
Designed commemorative materials for the foundation Just for Smiles who were invited to the FIS Para Alpine Ski World Cup in St Moritz 2025. I combined “Top of the World” imagery, sponsor logos (TWINT, Bogner) and dynamic action shots with the foundation’s taglines. This captured the inclusive spirit of disability sport and amplified the foundation’s outreach at the event.
Activity map & illustration system
Adapted the foundation’s existing illustration style to create a detailed cartographic map of locations such as Leysin, Villars and Lac des Taillères. Refined icons from a previous agency, introduced a new VR symbol and animated the two brand colours into a wave that each activity icon “rides” to keep the map playful and accessible.
Leaflet design & structure
Designed a folded leaflet, planning the editorial structure so each panel focuses on a single activity with a short context and clear practical details. The layout, pacing and copy hierarchy keep information easy to scan, while the imagery and colour show that every programme is ultimately about bringing a smile.
Annual leaflet
Designed a comprehensive annual leaflet (15,000‑copy run) in French and German , covering programmes like Ski for Smiles, Voile and Karting. I used clean typographic hierarchies, emotional taglines and clear sponsor placements to keep information easy to scan. This accessible, multilingual storytelling of the foundation’s achievements helped drive widespread donor engagement.
Fundraising brochures and Project Reports
Fundraising brochures and Project Reports
Produced a series of fundraising brochures (2,500‑copy runs) for campaigns such as Smiles Forever and Snow for Smiles 2026. Each brochure balances project storytelling, impact data and sponsor layouts so donors can quickly understand where their support goes.
These joyful, accessible brochures in French and German help the foundation communicate complex projects in a clear, donor‑friendly way.
Fundraising brochures and Project Reports
Place settings
Designed custom place cards for fundraising dinners, integrating the foundation logo and “We transcend the handicap” tagline to create a small but memorable touch at each table.
December sponsorship packaging
Created seasonal mandarin packaging sponsored by companies like Frupale and Coop. These crates support an annual mandarin sale run with companies to help collect funds for the opening of the foundation’s ski season.
Created seasonal mandarin packaging sponsored by companies like Frupale and Coop. These crates support an annual mandarin sale run with companies to help collect funds for the opening of the foundation’s ski season.
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